Vice President of Strategy and Advocacy
Tracy Weatherby joined Second Harvest Food Bank in 2018 as vice president of strategy and advocacy. In this role, Tracy and her team work with schools and other community organizations to leverage government programs to ensure that students in need have access to healthy meals. The CEP team is active in supporting school lunch, after-school meals, Breakfast After the Bell, summer meals and other related initiatives. Additionally, she leads efforts around legislation and advocacy by collaborating with government agencies and government officials to advocate for policies in support of reducing hunger.
Focused on relationships and models that create maximum impact for communities in need, Tracy is a collaborative leader and manager, who is passionate about engaging all stakeholders to solve problems. Previously, as an executive fellow at the Miller Center for Social Entrepreneurship at Santa Clara University, Tracy was able to work with dozens of global social entrepreneurs solving issues of poverty. She designed and delivered the curriculum for mission, impact models, impact metrics and business models — creating video modules that are used globally.
Tracy is the founder of Active Ingredient, a consulting firm focused on strategy, customer and beneficiary research, systems thinking, validating problems and solutions, impact models and business models. Active Ingredient’s client base included startups, non-profits, and Fortune 500 companies.
Tracy grew up in the U.S. Virgin Islands and holds an MBA from Stanford’s Graduate School of Business with a Public Management Program concentration.