{"id":12783,"date":"2019-07-30T06:15:22","date_gmt":"2019-07-30T13:15:22","guid":{"rendered":"https:\/\/www.shfb.org\/?p=12783"},"modified":"2021-10-29T14:36:52","modified_gmt":"2021-10-29T21:36:52","slug":"new-look-same-commitment","status":"publish","type":"post","link":"https:\/\/www.shfb.org\/de\/impact\/blog\/new-look-same-commitment\/","title":{"rendered":"Neuer Look, gleiches Engagement zur Beendigung des lokalen Hungers"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(96,125,139,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% + 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.vrebrand\" href=\"#\"><img decoding=\"async\" class=\"alignnone wp-image-12648 size-full\" src=\"\/wp-content\/uploads\/2019\/07\/rebrand-blog.jpg\" alt=\"\" width=\"1280\" height=\"720\" \/><\/a><div class=\"fusion-modal modal fade modal-1 vrebrand\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:#ebebeb;--awb-background:#f6f6f6;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Schlie\u00dfen\">\u00d7<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\" data-autoplay=\"1\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube-Videoplayer 1\" src=\"https:\/\/www.youtube.com\/embed\/zEz6ZcJ0d8E?wmode=transparent&autoplay=0&amp;rel=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(96,125,139,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Wir freuen uns, Ihnen mitteilen zu k\u00f6nnen, dass wir ab heute einen neuen Namen und ein neues Logo ver\u00f6ffentlichen - wir sind jetzt die zweite Ernte im Silicon Valley. Diese \u00c4nderung war Teil der Bem\u00fchungen, unsere Marke aufzufrischen, und gab uns die Gelegenheit, dar\u00fcber nachzudenken, wie weit wir als Organisation gekommen sind, und uns darauf einzulassen, wohin wir gehen. Unabh\u00e4ngig von unserem neuen Namen und Logo werden wir weiterhin alle Bezirke von Santa Clara und San Mateo bedienen und die gleichen Dienstleistungen anbieten, die wir immer haben.<\/p>\n<blockquote>\n<p><strong>Erfahren Sie mehr \u00fcber unseren neuen Look von <a href=\"https:\/\/www.shfb.org\/about-us\/brandrefreshfaqs\/\">Lesen Sie unsere FAQs<\/a>.<\/strong><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(96,125,139,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">Konfrontation mit dem Hungerparadoxon im Silicon Valley<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Der Hunger ist in dieser Gegend so hoch wie nie zuvor, und zu viele Familien opfern nahrhafte Lebensmittel f\u00fcr Wohnzwecke. Wir betreuen jeden Monat 260.000 Menschen (das ist 1 von 10), aber das reicht immer noch nicht aus, da wir sch\u00e4tzen, dass 1 von 4 Menschen im Silicon Valley von Hunger bedroht sind. Es ist wichtig, diese L\u00fccke zu schlie\u00dfen, weil wir sicherstellen m\u00f6chten, dass jeder, der eine gesunde Mahlzeit ben\u00f6tigt, eine bekommen kann.<\/p>\n<p>Indem wir unseren Namen in Second Harvest of Silicon Valley \u00e4ndern, erkennen wir die Realit\u00e4t des Lebens in einem Gebiet an, das f\u00fcr einige wirtschaftlich wohlhabend, f\u00fcr alle jedoch teuer ist. Unser neuer Name umfasst sowohl die Chancen als auch die Herausforderungen, denen sich viele unserer Bewohner gegen\u00fcbersehen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">Erweiterung unserer Reichweite<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Nachdem wir Nachforschungen angestellt hatten, stellten wir fest, dass die Community Second Harvest vertraut, aber viele Menschen wissen nicht wirklich, was wir tun - und wir mussten uns darum k\u00fcmmern.<\/p>\n<p>Um den Hunger im Silicon Valley zu l\u00f6sen, m\u00fcssen wir alle mit unserer Botschaft erreichen, von Kindern, Familien und Senioren, die unsere Hilfe direkt ben\u00f6tigen, bis zu denen, die gro\u00dfz\u00fcgig genug sind, um unsere Mission zu unterst\u00fctzen. Wir glauben, dass eine klar definierte Marke und konsistentes Messaging die Sichtbarkeit unserer Dienste in der Community erh\u00f6hen werden.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">Nicht nur eine Lebensmittelbank<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>M\u00f6glicherweise haben Sie auch bemerkt, dass \u201eFood Bank\u201c nicht mehr Teil unseres offiziellen Namens ist. Im Laufe der Jahre hat sich Second Harvest zu weit mehr entwickelt als die Idee einer typischen Lebensmittelbank.<\/p>\n<p>Wir haben vor langer Zeit erkannt, dass das Hungerproblem zu gro\u00df ist, um es allein mit dem traditionellen Food-Banking zu l\u00f6sen - wir m\u00fcssen innovativer sein. Aus diesem Grund haben wir den Grundstein gelegt, um uns vorzustellen, wie wir Gesch\u00e4fte machen, damit wir mehr Menschen mit nahrhaften Lebensmitteln erreichen k\u00f6nnen. Das bedeutet, Lebensmittel bereitzustellen, wann, wo und wie die Menschen sie ben\u00f6tigen, und auch andere Lebensmittelressourcen wie staatlich finanzierte Schulmahlzeiten und CalFresh zu nutzen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">Vorw\u00e4rts gehen<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Wir haben ehrgeizige Pl\u00e4ne, um sicherzustellen, dass jeder in unserer Gemeinde die nahrhaften Lebensmittel erh\u00e4lt, die er zum Gedeihen ben\u00f6tigt, und wir glauben, dass diese Gelegenheit uns dabei helfen wird, dorthin zu gelangen. Obwohl das Hungerproblem riesig ist, sind wir hoffnungsvoller als je zuvor und wir glauben, dass unsere neue Marke dies widerspiegelt.<\/p>\n<p>Vielen Dank wie immer f\u00fcr Ihre fortgesetzte Unterst\u00fctzung.<\/p>\n<p>Bei Fragen wenden Sie sich bitte an <a href=\"mailto:marketing@shfb.org\">marketing@shfb.org<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,941],"tags":[],"class_list":["post-12783","post","type-post","status-publish","format-standard","hentry","category-stories","category-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Look, 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