{"id":12725,"date":"2019-06-04T20:42:00","date_gmt":"2019-06-05T03:42:00","guid":{"rendered":"https:\/\/www.shfb.org\/?p=12725"},"modified":"2021-07-09T09:27:20","modified_gmt":"2021-07-09T16:27:20","slug":"hacking-food-justice","status":"publish","type":"post","link":"https:\/\/www.shfb.org\/es\/impact\/blog\/hacking-food-justice\/","title":{"rendered":"Hackeando la justicia alimentaria"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1\"><div class=\"awb-carousel awb-swiper awb-swiper-carousel awb-carousel--carousel awb-swiper-dots-position-bottom\" data-layout=\"carousel\" data-autoplay=\"no\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"3\" data-columnsmedium=\"1\" data-columnssmall=\"1\" data-itemmargin=\"5\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"0\" data-centeredslides=\"no\" data-rotationangle=\"50\" data-depth=\"100\" data-speed=\"500\" data-shadow=\"no\" data-pagination=\"bullets\" style=\"--awb-columns:3;--awb-column-spacing:5px;\"><div class=\"swiper-wrapper awb-image-carousel-wrapper fusion-flex-align-items-center\"><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-team-2-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-team-2-200x150.jpg 200w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-team-2-400x300.jpg 400w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-team-2-600x450.jpg 600w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-team-2-800x600.jpg 800w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-team-2-1200x900.jpg 1200w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-team-2-scaled.jpg 2048w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 944px) 397px, (min-width: 792px) 595px, (min-width: 640px) 792px, \" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-GA-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-GA-200x150.jpg 200w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-GA-400x300.jpg 400w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-GA-600x450.jpg 600w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-GA-800x600.jpg 800w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-GA-1200x900.jpg 1200w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-GA-scaled.jpg 2048w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 944px) 397px, (min-width: 792px) 595px, (min-width: 640px) 792px, \" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-presentation-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-presentation-200x150.jpg 200w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-presentation-400x300.jpg 400w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-presentation-600x450.jpg 600w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-presentation-800x600.jpg 800w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-presentation-1200x900.jpg 1200w, https:\/\/www.shfb.org\/wp-content\/uploads\/2019\/07\/hackathon-presentation-scaled.jpg 2048w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 944px) 397px, (min-width: 792px) 595px, (min-width: 640px) 792px, \" \/><\/div><\/div><\/div><\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>El s\u00e1bado 18 de mayo, algunos de nosotros del equipo de marketing digital de Second Harvest asistimos <a href=\"https:\/\/www.re-plate.org\/\">Replate&#039;s<\/a> - y nuestro primer - hackathon en la Asamblea General en San Francisco. Al entrar, no sab\u00edamos qu\u00e9 esperar, pero al salir, ten\u00edamos soluciones inmediatas ya largo plazo para hacer que la informaci\u00f3n del sitio web fuera f\u00e1cil de encontrar y navegar para nuestros clientes, adem\u00e1s de ideas innovadoras para masticar y fotos divertidas con nuestro equipo asombroso<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">El reto<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Replate, una organizaci\u00f3n de rescate de alimentos, recolecta alimentos excedentes de oficinas corporativas, empresas de catering, restaurantes y m\u00e1s, y trabaja con organizaciones sin fines de lucro para proporcionar comidas a aquellos que enfrentan inseguridad alimentaria en la comunidad. Replate explica:<\/p>\n<blockquote>\n<p><strong>\u201cAlgunos de nuestros problemas alimentarios m\u00e1s grandes y dif\u00edciles son resueltos por organizaciones sin fines de lucro. El problema es que la mayor\u00eda de las organizaciones sin fines de lucro no tienen el ancho de banda o los recursos para dise\u00f1ar y crear los tipos de proyectos que un empleado de tecnolog\u00eda promedio necesita un d\u00eda para crear &quot;.<\/strong><\/p>\n<\/blockquote>\n<p>El objetivo era reunir a organizaciones sin fines de lucro, dise\u00f1adores y desarrolladores de justicia alimentaria para trabajar en proyectos que apoyar\u00e1n a\u00fan m\u00e1s la lucha contra el hambre y el desperdicio de alimentos. Como una de las organizaciones sin fines de lucro participantes, propusimos nuestro proyecto y Replate reuni\u00f3 una l\u00ednea de expertos voluntarios para abordarlo.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Nuestro proyecto<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Una iniciativa clave para Second Harvest es garantizar que comprendamos a nuestros clientes y satisfaga sus necesidades. El alto costo de vida en nuestra \u00e1rea significa que el acceso a alimentos nutritivos es un desaf\u00edo y desaf\u00eda los estereotipos. Si bien actualmente atendemos a un promedio de 260,000 personas cada mes, sabemos que hay m\u00e1s personas que enfrentan inseguridad alimentaria en nuestras comunidades que no buscan ayuda por varias razones.<\/p>\n<p>Queremos que las personas sepan que est\u00e1 bien pedir ayuda, pero m\u00e1s all\u00e1 de llegar a m\u00e1s personas, tambi\u00e9n queremos brindar una buena experiencia, tanto a trav\u00e9s de nuestros programas como de nuestro sitio web. De hecho, es posible que haya notado que lanzamos un nuevo sitio web con capacidad de respuesta m\u00f3vil el oto\u00f1o pasado. Con tantos de nuestros clientes accediendo a nuestro sitio web a trav\u00e9s de sus tel\u00e9fonos m\u00f3viles, esto fue fundamental para garantizar que las personas puedan encontrar intuitivamente la informaci\u00f3n que est\u00e1n buscando.<\/p>\n<p>Con esto viene el objetivo de trasladar nuestro contenido PDF, incluidas nuestras listas de comidas calientes, al sitio web y al contenido apto para dispositivos m\u00f3viles. Nos asociamos con Hana y Robyn, ambos dise\u00f1adores e investigadores de UX, y Tracey, un experto en comunicaciones de marketing para encontrar una mejor soluci\u00f3n para mostrar nuestros listados de comidas calientes. Est\u00e9n atentos para ver nuestros cambios pronto.<\/p>\n<p>Hana, Robyn y Tracey se pusieron r\u00e1pidamente a trabajar en la pizarra, enmarcando y haciendo todas las preguntas correctas para comprender a nuestra audiencia, problema y meta. Despu\u00e9s de un d\u00eda de arduo trabajo, salimos con un plan escalonado desde lo que es factible ahora hasta cu\u00e1l ser\u00eda nuestro resultado ideal.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Para llevar final<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Al final del d\u00eda, todas las organizaciones sin fines de lucro y voluntarios se unieron para compartir sus proyectos y soluciones. Los equipos de Berkeley Food Network, Berkeley Student Food Collective, Bread Project y Real Food Real Stories trabajaron en proyectos que van desde la narraci\u00f3n de alimentos hasta la navegaci\u00f3n en sitios web. Inspirado por los proyectos de todos, esta fue una gran experiencia y una forma de compartir colectivamente nuestras ideas.<\/p>\n<p>Gracias, Replate, por organizar un gran evento. Gracias, Asamblea General y DoorDash, por donar su espacio y deliciosa comida. Por \u00faltimo, pero no menos importante, gracias a ti, Hana, Robyn y Tracey por ofrecerte voluntariamente tu experiencia y por ser socios incre\u00edbles en nuestros esfuerzos para proporcionar comidas nutritivas a m\u00e1s personas.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":12726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[941],"tags":[],"class_list":["post-12725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hacking Food Justice | Second Harvest of Silicon Valley<\/title>\n<meta name=\"description\" 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