{"id":12783,"date":"2019-07-30T06:15:22","date_gmt":"2019-07-30T13:15:22","guid":{"rendered":"https:\/\/www.shfb.org\/?p=12783"},"modified":"2021-10-29T14:36:52","modified_gmt":"2021-10-29T21:36:52","slug":"new-look-same-commitment","status":"publish","type":"post","link":"https:\/\/www.shfb.org\/es\/impact\/blog\/new-look-same-commitment\/","title":{"rendered":"Nuevo aspecto, mismo compromiso para acabar con el hambre local"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(96,125,139,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% + 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.vrebrand\" href=\"#\"><img decoding=\"async\" class=\"alignnone wp-image-12648 size-full\" src=\"\/wp-content\/uploads\/2019\/07\/rebrand-blog.jpg\" alt=\"\" width=\"1280\" height=\"720\" \/><\/a><div class=\"fusion-modal modal fade modal-1 vrebrand\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:#ebebeb;--awb-background:#f6f6f6;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Cerrar\">\u00d7<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;\" data-autoplay=\"1\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reproductor de video de YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/zEz6ZcJ0d8E?wmode=transparent&autoplay=0&amp;rel=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(96,125,139,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Nos complace anunciar que, a partir de hoy, debutaremos con un nuevo nombre y logotipo: ahora somos Second Harvest de Silicon Valley. Este cambio fue parte de un esfuerzo por actualizar nuestra marca, lo que nos dio la oportunidad de reflejar cu\u00e1n lejos hemos llegado como organizaci\u00f3n y aceptar hacia d\u00f3nde nos dirigimos. Pero independientemente de nuestro nuevo nombre y logotipo, continuaremos sirviendo a todos los condados de Santa Clara y San Mateo, brindando los mismos servicios que siempre tenemos.<\/p>\n<blockquote>\n<p><strong>Aprenda m\u00e1s sobre nuestro nuevo look <a href=\"https:\/\/www.shfb.org\/about-us\/brandrefreshfaqs\/\">leyendo nuestras preguntas frecuentes<\/a>.<\/strong><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:rgba(96,125,139,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">Enfrentando la paradoja del hambre en Silicon Valley<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>El hambre est\u00e1 en su punto m\u00e1s alto en esta \u00e1rea, y demasiadas familias est\u00e1n sacrificando alimentos nutritivos por la vivienda. Servimos a 260,000 personas cada mes (eso es 1 de cada 10), pero a\u00fan no es suficiente porque estimamos que 1 de cada 4 personas en Silicon Valley est\u00e1 en riesgo de hambre. Es importante cerrar esa brecha porque queremos asegurarnos de que cualquiera que necesite una comida saludable pueda obtenerla.<\/p>\n<p>Al cambiar nuestro nombre a Second Harvest of Silicon Valley, estamos reconociendo la realidad de vivir en un \u00e1rea que es econ\u00f3micamente pr\u00f3spera para algunos, pero costosa para todos. Nuestro nuevo nombre abarca tanto las oportunidades como los desaf\u00edos que enfrentan muchos de nuestros residentes.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">Expandiendo nuestro alcance<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Despu\u00e9s de realizar una investigaci\u00f3n, descubrimos que la comunidad conf\u00eda en Second Harvest, pero muchas personas realmente no saben lo que hacemos, y necesit\u00e1bamos abordar eso.<\/p>\n<p>Para resolver el hambre en Silicon Valley, tenemos que llegar a todos con nuestro mensaje, desde ni\u00f1os, familias y personas mayores que necesitan nuestra ayuda directamente, hasta aquellos que son lo suficientemente generosos como para apoyar nuestra misi\u00f3n. Creemos que una marca claramente definida y mensajes consistentes aumentar\u00e1n la visibilidad de nuestros servicios en la comunidad.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">No solo un banco de alimentos<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Tambi\u00e9n puede haber notado que &quot;banco de alimentos&quot; ya no es parte de nuestro nombre oficial. Con los a\u00f1os, Second Harvest se ha convertido en mucho m\u00e1s que la idea de un banco de alimentos t\u00edpico.<\/p>\n<p>Hace mucho tiempo nos dimos cuenta de que el problema del hambre es demasiado grande para resolverlo solo con la banca de alimentos tradicional: debemos ser m\u00e1s innovadores. Debido a eso, hemos estado sentando las bases para volver a imaginar c\u00f3mo hacemos negocios para poder llegar a m\u00e1s personas con alimentos nutritivos. Eso significa proporcionar alimentos cuando, d\u00f3nde y c\u00f3mo la gente los necesita, y tambi\u00e9n aprovechar otros recursos alimentarios, como las comidas escolares financiadas con fondos federales y CalFresh.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><p class=\"green\">Avanzando<\/p><\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Tenemos planes ambiciosos para garantizar que todos en nuestra comunidad puedan obtener los alimentos nutritivos que necesitan para prosperar, y creemos que esta oportunidad nos ayudar\u00e1 a llegar all\u00ed. Si bien el problema del hambre es enorme, tenemos m\u00e1s esperanzas que nunca y creemos que nuestra nueva marca lo refleja.<\/p>\n<p>Gracias como siempre por su continuo apoyo.<\/p>\n<p>Si tiene alguna pregunta, cont\u00e1ctenos en <a href=\"mailto:marketing@shfb.org\">marketing@shfb.org<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,941],"tags":[],"class_list":["post-12783","post","type-post","status-publish","format-standard","hentry","category-stories","category-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Look, Same Commitment to Ending 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