{"id":10512,"date":"2018-07-27T16:56:28","date_gmt":"2018-07-27T23:56:28","guid":{"rendered":"http:\/\/blog.shfb.org\/?p=10512"},"modified":"2021-07-09T11:40:10","modified_gmt":"2021-07-09T18:40:10","slug":"reaching-people-client-marketing","status":"publish","type":"post","link":"https:\/\/www.shfb.org\/it\/impact\/blog\/reaching-people-client-marketing\/","title":{"rendered":"Raggiungere pi\u00f9 persone attraverso il marketing dei clienti"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10513\" src=\"https:\/\/blog.shfb.org\/wp-content\/uploads\/2018\/07\/Holly-Cohen.jpg\" alt=\"\" width=\"600\" height=\"480\" \/><\/p>\n<p><em>Holly Cohen, Encore Fellow in Marketing di Second Harvest, sta guidando i nostri sforzi in una nuova impresa: il marketing per i clienti.<\/em><\/p>\n<p><strong><em>Perch\u00e9 Second Harvest ha deciso di concentrarsi sul marketing dei clienti?<\/em><\/strong><\/p>\n<p>Holly: stimiamo che oltre 700.000 persone nella Silicon Valley abbiano bisogno di un certo livello di assistenza da parte di Second Harvest, ma al momento stiamo servendo circa 260.000 persone ogni mese. Second Harvest ha deciso di lavorare per colmare il divario attraverso il marketing dei clienti. Intendiamo raggiungere tre obiettivi:<\/p>\n<ol>\n<li><strong>Comprendi i nostri clienti.<\/strong> Sappiamo che esiste una grande variet\u00e0 di persone che hanno bisogno di risorse alimentari, tra cui famiglie, anziani, studenti universitari e immigrati. Dobbiamo capire le esigenze specifiche di ciascuno di questi gruppi in modo da poter comunicare e servirli in modo appropriato. C&#039;\u00e8 molto da imparare.<\/li>\n<li><strong>Diffondere la parola.<\/strong> Un esempio di come siamo in contatto con le persone \u00e8 attraverso la pubblicit\u00e0. Di recente abbiamo lanciato una campagna pubblicitaria digitale di successo e inserito annunci pubblicitari nelle pensiline degli autobus per promuovere pasti estivi gratuiti. Presto sperimenteremo la radio.<\/li>\n<li><strong>Assicurati che i nostri servizi soddisfino le esigenze dei clienti.<\/strong> Client Marketing sta esplorando ci\u00f2 di cui i clienti hanno bisogno per determinare dove devono essere apportate le modifiche. Ad esempio, dobbiamo modificare i tempi di distribuzione degli alimenti per accogliere le famiglie che lavorano? Oppure dobbiamo prendere in considerazione un sistema di consegna alimentare pi\u00f9 solido per i clienti con mobilit\u00e0 ridotta?<\/li>\n<\/ol>\n<div id=\"attachment_10514\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10514\" class=\"wp-image-10514 size-full\" src=\"https:\/\/blog.shfb.org\/wp-content\/uploads\/2018\/07\/Summer-Meals-Bus-Shelter-Ad.jpg\" alt=\"\" width=\"600\" height=\"338\" \/><p id=\"caption-attachment-10514\" class=\"wp-caption-text\">Annunci di pensiline per autobus che promuovono pasti estivi gratuiti<\/p><\/div>\n<p><strong><em>Cosa hai imparato l&#039;anno scorso?<\/em><\/strong><\/p>\n<p>Holly: La prima cosa che ho imparato \u00e8 che i nostri clienti stanno lavorando duramente per far quadrare i conti. Le persone hanno pi\u00f9 lavori, sono super impegnate e hanno vite molto stressanti. Oppure hanno un reddito fisso e offrire il cibo sano di cui hanno bisogno \u00e8 molto difficile. Viviamo in un&#039;economia in forte espansione e guardi la Silicon Valley e pensi: &quot;Stanno tutti bene&quot;. In realt\u00e0, l&#039;economia in forte espansione ha aumentato incredibilmente gli affitti, rendendo davvero difficile per le famiglie e molte persone della nostra comunit\u00e0 tenere la testa fuori dall&#039;acqua. Vogliamo dire alla gente: \u201cVa bene chiedere aiuto. Ecco perch\u00e9 siamo qui. &quot;<\/p>\n<p><strong><em>*** Siamo qui per aiutarti con risorse alimentari sane e gratuite. <a href=\"https:\/\/www.shfb.org\/getfood\" target=\"_blank\" rel=\"noopener\">Visita il nostro sito Web per scoprire dove si trovano queste risorse vicino a te.<\/a><\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Holly Cohen, Second Harvest\u2019s Encore Fellow in Marketing, is leading our efforts in a new endeavor: client marketing. Why has Second Harvest decided to focus on client marketing? Holly: We  [&#8230;]<\/p>\n","protected":false},"author":30,"featured_media":10513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,941],"tags":[],"class_list":["post-10512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","category-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reaching More People Through Client Marketing | Second Harvest of Silicon Valley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shfb.org\/it\/impact\/blog\/reaching-people-client-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching More People Through Client Marketing\" \/>\n<meta property=\"og:description\" content=\"Holly Cohen, Second Harvest\u2019s Encore Fellow in Marketing, is leading our efforts in a new endeavor: client marketing. 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