{"id":10512,"date":"2018-07-27T16:56:28","date_gmt":"2018-07-27T23:56:28","guid":{"rendered":"http:\/\/blog.shfb.org\/?p=10512"},"modified":"2021-07-09T11:40:10","modified_gmt":"2021-07-09T18:40:10","slug":"reaching-people-client-marketing","status":"publish","type":"post","link":"https:\/\/www.shfb.org\/ko\/impact\/blog\/reaching-people-client-marketing\/","title":{"rendered":"\ud074\ub77c\uc774\uc5b8\ud2b8 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00\uae30"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10513\" src=\"https:\/\/blog.shfb.org\/wp-content\/uploads\/2018\/07\/Holly-Cohen.jpg\" alt=\"\" width=\"600\" height=\"480\" \/><\/p>\n<p><em>Second Harvest\uc758 \ub9c8\ucf00\ud305 \ubd80\ubb38 \uc559\ucf54\ub974 \ud3a0\ub85c\uc6b0\uc778 Holly Cohen\uc740 \uace0\uac1d \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uc0c8\ub85c\uc6b4 \ub178\ub825\uc5d0\uc11c \uc6b0\ub9ac\uc758 \ub178\ub825\uc744 \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n<p><strong><em>Second Harvest\uac00 \uace0\uac1d \ub9c8\ucf00\ud305\uc5d0 \uc9d1\uc911\ud558\uae30\ub85c \uacb0\uc815\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/em><\/strong><\/p>\n<p>Holly: \uc6b0\ub9ac\ub294 Silicon Valley\uc758 700,000\uba85\uc774 \ub118\ub294 \uc0ac\ub78c\ub4e4\uc774 Second Harvest\uc758 \uc5b4\ub290 \uc815\ub3c4 \uc9c0\uc6d0\uc774 \ud544\uc694\ud55c \uac83\uc73c\ub85c \ucd94\uc0b0\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc6b0\ub9ac\ub294 \ud604\uc7ac \ub9e4\ub2ec \uc57d 260,000\uba85\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Second Harvest\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8 \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uaca9\ucc28\ub97c \ud574\uc18c\ud558\uae30\ub85c \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc138 \uac00\uc9c0 \ubaa9\ud45c\ub97c \ub2e4\ub8f0 \uac83\uc785\ub2c8\ub2e4:<\/p>\n<ol>\n<li><strong>\uace0\uac1d\uc744 \uc774\ud574\ud558\uc2ed\uc2dc\uc624.<\/strong> \uc6b0\ub9ac\ub294 \uac00\uc871, \ub178\uc778, \ub300\ud559\uc0dd, \uc774\ubbfc\uc790 \ub4f1 \uc2dd\ub7c9 \uc790\uc6d0\uc774 \ud544\uc694\ud55c \uc0ac\ub78c\ub4e4\uc774 \ub9e4\uc6b0 \ub2e4\uc591\ud558\ub2e4\ub294 \uac83\uc744 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc774\ub4e4 \uadf8\ub8f9 \uac01\uac01\uc758 \uad6c\uccb4\uc801\uc778 \ud544\uc694 \uc0ac\ud56d\uc744 \ud30c\uc545\ud558\uc5ec \uadf8\ub4e4\uacfc \uc801\uc808\ud558\uac8c \uc18c\ud1b5\ud558\uace0 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubc30\uc6b8 \uac83\uc774 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc18c\ubb38\uc744 \ud37c\ub728\ub824\ub77c.<\/strong> \uc6b0\ub9ac\uac00 \uc0ac\ub78c\ub4e4\uacfc \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub418\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \ud55c \uac00\uc9c0 \uc608\ub294 \uad11\uace0\ub97c \ud1b5\ud574\uc11c\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ucd5c\uadfc \uc131\uacf5\uc801\uc778 \ub514\uc9c0\ud138 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uace0 \ubc84\uc2a4 \uc815\ub958\uc18c\uc5d0 \ubb34\ub8cc \uc5ec\ub984 \uc2dd\uc0ac\ub97c \ud64d\ubcf4\ud558\ub294 \uad11\uace0\ub97c \uac8c\uc7ac\ud588\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uace7 \ub77c\ub514\uc624\ub97c \uc2e4\ud5d8\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc6b0\ub9ac\uc758 \uc11c\ube44\uc2a4\uac00 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud558\ub294\uc9c0 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/strong> \ud074\ub77c\uc774\uc5b8\ud2b8 \ub9c8\ucf00\ud305\uc740 \uc5b4\ub514\uc5d0\uc11c \ubcc0\uacbd\uc774 \ud544\uc694\ud55c\uc9c0 \uacb0\uc815\ud558\uae30 \uc704\ud574 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \ud544\uc694\ud55c \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \ud0d0\uc0c9\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc77c\ud558\ub294 \uac00\uc871\uc744 \uc218\uc6a9\ud558\uae30 \uc704\ud574 \uc2dd\ub7c9 \ubc30\uae09 \uc2dc\uac04\uc744 \ubcc0\uacbd\ud574\uc57c \ud569\ub2c8\uae4c? \uc544\ub2c8\uba74 \uc774\ub3d9\uc131\uc774 \uc81c\ud55c\ub41c \uace0\uac1d\uc744 \uc704\ud574 \ubcf4\ub2e4 \uac15\ub825\ud55c \uc74c\uc2dd \ubc30\ub2ec \uc2dc\uc2a4\ud15c\uc744 \uace0\ub824\ud574\uc57c \ud569\ub2c8\uae4c?<\/li>\n<\/ol>\n<div id=\"attachment_10514\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10514\" class=\"wp-image-10514 size-full\" src=\"https:\/\/blog.shfb.org\/wp-content\/uploads\/2018\/07\/Summer-Meals-Bus-Shelter-Ad.jpg\" alt=\"\" width=\"600\" height=\"338\" \/><p id=\"caption-attachment-10514\" class=\"wp-caption-text\">\ubb34\ub8cc \uc5ec\ub984 \uc2dd\uc0ac\ub97c \ud64d\ubcf4\ud558\ub294 \ubc84\uc2a4 \uc815\ub958\uc18c \uad11\uace0<\/p><\/div>\n<p><strong><em>\uc9c0\ub09c \ud574\uc5d0 \ubb34\uc5c7\uc744 \ubc30\uc6e0\ub098\uc694?<\/em><\/strong><\/p>\n<p>Holly: \uc81c\uac00 \uac00\uc7a5 \uba3c\uc800 \ubc30\uc6b4 \uac83\uc740 \uc6b0\ub9ac \uace0\uac1d\uc774 \uc0dd\uacc4\ub97c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \uc815\ub9d0 \uc5f4\uc2ec\ud788 \uc77c\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uc9c1\uc5c5\uc744 \uac00\uc9c0\uace0 \uc788\uace0 \ub9e4\uc6b0 \ubc14\uc058\uba70 \uc2a4\ud2b8\ub808\uc2a4\uac00 \ub9ce\uc740 \uc0b6\uc744 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub2c8\uba74 \uace0\uc815 \uc218\uc785\uc774 \uc788\uc5b4\uc11c \ud544\uc694\ud55c \uac74\uac15 \uc2dd\ud488\uc744 \uad6c\uc785\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uacbd\uc81c \ud638\ud669\uae30\uc5d0 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\ub9ac\ucf58 \ubc38\ub9ac\ub97c \ubcf4\uba74 &quot;\ubaa8\ub450\uac00 \uc798 \uc9c0\ub0b4\uace0 \uc788\ub2e4&quot;\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uacbd\uc81c \ud638\ud669\uc73c\ub85c \uc778\ud574 \uc784\ub300\ub8cc\uac00 \uc5c4\uccad\ub098\uac8c \uc99d\uac00\ud558\uc5ec \uac00\uc871\uacfc \uc9c0\uc5ed \uc0ac\ud68c\uc758 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uba38\ub9ac\ub97c \uc219\uc774\ub294 \uac83\uc774 \uc815\ub9d0 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \u201c\ub3c4\uc6c0\uc744 \uc694\uccad\ud574\ub3c4 \uad1c\ucc2e\uc2b5\ub2c8\ub2e4. \uadf8\uac83\uc774 \uc6b0\ub9ac\uac00 \uc5ec\uae30 \uc788\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.\u201d<\/p>\n<p><strong><em>***\uc6b0\ub9ac\ub294 \uac74\uac15\uc5d0 \uc88b\uc740 \ubb34\ub8cc \uc2dd\ud488 \uc790\uc6d0\uc744 \ub3d5\uae30 \uc704\ud574 \uc654\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.shfb.org\/getfood\" target=\"_blank\" rel=\"noopener\">\uac00\uae4c\uc6b4 \uacf3\uc5d0\uc11c \uc774\ub7ec\ud55c \ub9ac\uc18c\uc2a4\ub97c \ucc3e\uc544\ubcf4\ub824\uba74 \uc800\ud76c \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\uc138\uc694.<\/a><\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Holly Cohen, Second Harvest\u2019s Encore Fellow in Marketing, is leading our efforts in a new endeavor: client marketing. Why has Second Harvest decided to focus on client marketing? Holly: We  [&#8230;]<\/p>\n","protected":false},"author":30,"featured_media":10513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,941],"tags":[],"class_list":["post-10512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","category-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reaching More People Through Client Marketing | Second Harvest of Silicon Valley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shfb.org\/ko\/impact\/blog\/reaching-people-client-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching More People Through Client Marketing\" \/>\n<meta property=\"og:description\" content=\"Holly Cohen, Second Harvest\u2019s Encore Fellow in Marketing, is leading our efforts in a new endeavor: client marketing. 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