{"id":10512,"date":"2018-07-27T16:56:28","date_gmt":"2018-07-27T23:56:28","guid":{"rendered":"http:\/\/blog.shfb.org\/?p=10512"},"modified":"2021-07-09T11:40:10","modified_gmt":"2021-07-09T18:40:10","slug":"reaching-people-client-marketing","status":"publish","type":"post","link":"https:\/\/www.shfb.org\/zh\/impact\/blog\/reaching-people-client-marketing\/","title":{"rendered":"\u901a\u8fc7\u5ba2\u6237\u8425\u9500\u63a5\u89e6\u66f4\u591a\u4eba"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10513\" src=\"https:\/\/blog.shfb.org\/wp-content\/uploads\/2018\/07\/Holly-Cohen.jpg\" alt=\"\" width=\"600\" height=\"480\" \/><\/p>\n<p><em>Second Harvest\u7684Encore\u8425\u9500\u7814\u7a76\u5458Holly Cohen\u6b63\u5728\u9886\u5bfc\u6211\u4eec\u7684\u65b0\u5de5\u4f5c\uff1a\u5ba2\u6237\u8425\u9500\u3002<\/em><\/p>\n<p><strong><em>\u4e3a\u4ec0\u4e48Second Harvest\u51b3\u5b9a\u4e13\u6ce8\u4e8e\u5ba2\u6237\u8425\u9500\uff1f<\/em><\/strong><\/p>\n<p>Holly\uff1a\u6211\u4eec\u4f30\u8ba1\uff0c\u7845\u8c37\u6709700,000\u591a\u4eba\u9700\u8981Second Harvest\u7684\u67d0\u79cd\u7a0b\u5ea6\u7684\u5e2e\u52a9\uff0c\u4f46\u76ee\u524d\u6211\u4eec\u6bcf\u4e2a\u6708\u4e3a\u5927\u7ea6260,000\u4eba\u63d0\u4f9b\u670d\u52a1\u3002 Second Harvest\u51b3\u5b9a\u81f4\u529b\u4e8e\u901a\u8fc7\u5ba2\u6237\u8425\u9500\u6765\u5f25\u8865\u5dee\u8ddd\u3002\u6211\u4eec\u5c06\u89e3\u51b3\u4e09\u4e2a\u76ee\u6807\uff1a<\/p>\n<ol>\n<li><strong>\u4e86\u89e3\u6211\u4eec\u7684\u5ba2\u6237\u3002<\/strong> \u6211\u4eec\u77e5\u9053\uff0c\u6709\u5927\u91cf\u9700\u8981\u98df\u7269\u7684\u4eba\uff0c\u5305\u62ec\u5bb6\u5ead\uff0c\u8001\u5e74\u4eba\uff0c\u5927\u5b66\u751f\u548c\u79fb\u6c11\u3002\u6211\u4eec\u5fc5\u987b\u5f04\u6e05\u695a\u6bcf\u4e2a\u5c0f\u7ec4\u7684\u7279\u5b9a\u9700\u6c42\uff0c\u4ee5\u4fbf\u6211\u4eec\u80fd\u591f\u4e0e\u4ed6\u4eec\u8fdb\u884c\u4ea4\u6d41\u5e76\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u9002\u5f53\u7684\u670d\u52a1\u3002\u6709\u5f88\u591a\u4e1c\u897f\u8981\u5b66\u3002<\/li>\n<li><strong>\u4f20\u64ad\u8fd9\u4e2a\u8bcd\u3002<\/strong> \u6211\u4eec\u5982\u4f55\u4e0e\u4eba\u8054\u7cfb\u7684\u4e00\u4e2a\u4f8b\u5b50\u662f\u901a\u8fc7\u5e7f\u544a\u3002\u6211\u4eec\u6700\u8fd1\u5f00\u5c55\u4e86\u4e00\u6b21\u6210\u529f\u7684\u6570\u5b57\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e76\u5728\u516c\u4ea4\u5019\u8f66\u4ead\u4e0a\u6295\u653e\u4e86\u5e7f\u544a\uff0c\u5ba3\u4f20\u590f\u5b63\u514d\u8d39\u9910\u70b9\u3002\u6211\u4eec\u5c06\u5f88\u5feb\u5c1d\u8bd5\u5e7f\u64ad\u3002<\/li>\n<li><strong>\u786e\u4fdd\u6211\u4eec\u7684\u670d\u52a1\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u3002<\/strong> \u5ba2\u6237\u8425\u9500\u90e8\u95e8\u6b63\u5728\u63a2\u7d22\u5ba2\u6237\u9700\u8981\u786e\u5b9a\u54ea\u4e9b\u5730\u65b9\u8fdb\u884c\u66f4\u6539\u7684\u9700\u6c42\u3002\u4f8b\u5982\uff0c\u6211\u4eec\u662f\u5426\u9700\u8981\u66f4\u6539\u98df\u7269\u5206\u914d\u65f6\u95f4\u4ee5\u9002\u5e94\u5728\u804c\u5bb6\u5ead\uff1f\u8fd8\u662f\u6211\u4eec\u9700\u8981\u4e3a\u884c\u52a8\u4e0d\u4fbf\u7684\u5ba2\u6237\u8003\u8651\u4e00\u4e2a\u66f4\u5f3a\u5927\u7684\u9001\u9910\u7cfb\u7edf\uff1f<\/li>\n<\/ol>\n<div id=\"attachment_10514\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-10514\" class=\"wp-image-10514 size-full\" src=\"https:\/\/blog.shfb.org\/wp-content\/uploads\/2018\/07\/Summer-Meals-Bus-Shelter-Ad.jpg\" alt=\"\" width=\"600\" height=\"338\" \/><p id=\"caption-attachment-10514\" class=\"wp-caption-text\">\u516c\u4ea4\u5019\u8f66\u4ead\u5e7f\u544a\uff0c\u5ba3\u4f20\u590f\u5b63\u514d\u8d39\u9910\u70b9<\/p><\/div>\n<p><strong><em>\u53bb\u5e74\u60a8\u5b66\u5230\u4e86\u4ec0\u4e48\uff1f<\/em><\/strong><\/p>\n<p>Holly\uff1a\u6211\u4e86\u89e3\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u6211\u4eec\u7684\u5ba2\u6237\u6b63\u5728\u52aa\u529b\u5de5\u4f5c\u4ee5\u5b9e\u73b0\u6536\u652f\u5e73\u8861\u3002\u4eba\u4eec\u6709\u591a\u79cd\u5de5\u4f5c\uff0c\u8d85\u7ea7\u5fd9\uff0c\u751f\u6d3b\u538b\u529b\u5f88\u5927\u3002\u6216\u8005\u4ed6\u4eec\u7684\u6536\u5165\u56fa\u5b9a\uff0c\u56e0\u6b64\u5f88\u96be\u63d0\u4f9b\u6240\u9700\u7684\u5065\u5eb7\u98df\u54c1\u3002\u6211\u4eec\u751f\u6d3b\u5728\u84ec\u52c3\u53d1\u5c55\u7684\u7ecf\u6d4e\u4e2d\uff0c\u800c\u60a8\u770b\u7740\u7845\u8c37\u5e76\u8ba4\u4e3a\uff1a\u201c\u6bcf\u4e2a\u4eba\u90fd\u505a\u5f97\u5f88\u597d\u3002\u201d\u5b9e\u9645\u4e0a\uff0c\u84ec\u52c3\u53d1\u5c55\u7684\u7ecf\u6d4e\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u5730\u589e\u52a0\u4e86\u79df\u91d1\uff0c\u8fd9\u4f7f\u5f97\u5bb6\u5ead\u548c\u6211\u4eec\u793e\u533a\u4e2d\u7684\u8bb8\u591a\u4eba\u90fd\u5f88\u96be\u4fdd\u6301\u5934\u8111\u6e05\u9192\u3002\u6211\u4eec\u60f3\u544a\u8bc9\u4eba\u4eec\uff1a\u201c\u53ef\u4ee5\u5bfb\u6c42\u5e2e\u52a9\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u5728\u8fd9\u91cc\u3002\u201d<\/p>\n<p><strong><em>***\u6211\u4eec\u5728\u8fd9\u91cc\u4e3a\u60a8\u63d0\u4f9b\u5065\u5eb7\uff0c\u514d\u8d39\u7684\u98df\u7269\u8d44\u6e90\u3002 <a href=\"https:\/\/www.shfb.org\/getfood\" target=\"_blank\" rel=\"noopener\">\u8bbf\u95ee\u6211\u4eec\u7684\u7f51\u7ad9\u4ee5\u67e5\u627e\u8fd9\u4e9b\u8d44\u6e90\u5728\u60a8\u9644\u8fd1\u3002<\/a><\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Holly Cohen, Second Harvest\u2019s Encore Fellow in Marketing, is leading our efforts in a new endeavor: client marketing. Why has Second Harvest decided to focus on client marketing? Holly: We  [&#8230;]<\/p>\n","protected":false},"author":30,"featured_media":10513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,941],"tags":[],"class_list":["post-10512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","category-staff"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reaching More People Through Client Marketing | Second Harvest of Silicon Valley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.shfb.org\/zh\/impact\/blog\/reaching-people-client-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaching More People Through Client Marketing\" \/>\n<meta property=\"og:description\" content=\"Holly Cohen, Second Harvest\u2019s Encore Fellow in Marketing, is leading our efforts in a new endeavor: client marketing. 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