Confronting the Silicon Valley hunger paradox
Hunger is at an all-time high in this area, and too many families are sacrificing nutritious food for housing. We serve 260,000 people every month (that’s 1 in 10), but that’s still not enough because we estimate that 1 in 4 people in Silicon Valley is at risk of hunger. It’s important to close that gap because we want to ensure that anyone who needs a healthy meal can get one.
By changing our name to Second Harvest of Silicon Valley, we are acknowledging the reality of living in an area that is economically prosperous for some, but expensive for all. Our new name embraces both the opportunities and challenges that many of our residents face.
After conducting research, we found that the community trusts Second Harvest, but many people don’t really know what we do — and we needed to address that.
To solve hunger in Silicon Valley, we have to reach everyone with our message, from kids, families and seniors who need our help directly, to those who are generous enough to support our mission. We believe a clearly defined brand and consistent messaging will increase the visibility of our services in the community.
You may have also noticed that “food bank” is no longer part of our official name. Over the years, Second Harvest has grown into so much more than the idea of a typical food bank.
We realized long ago that the hunger problem is too big to solve with traditional food-banking alone — we have to be more innovative. Because of that, we’ve been laying the groundwork to re-imagine how we do business so we can reach more people with nutritious food. That means providing food when, where and how people need it, and also leveraging other food resources such as federally funded school meals and CalFresh.
We have ambitious plans for ensuring that everyone in our community can get the nutritious food they need to thrive, and we believe this opportunity will help us get there. While the hunger problem is huge, we are more hopeful than ever, and we think our new brand reflects that.
Thank you as always for your continued support.
If you have any questions, please contact us at firstname.lastname@example.org.